Article - 'Missoni for Target' sales (Sep 30)

Demand at Target for Fashion Line Crashes Web Site ! On Tuesday, September 13, sales of one of the most exclusive Italian fashion clothes caused a chaos. Missoni’s clothing usually costs about hundreds or thousands of dollars, but it had designed a number of cheaper items for 'Target', like for example a $40 skirt in its signature zigzag design or a $600 patio set. The sale of limited edition of 'Missoni for Target line' brought with it an unexpectedly high demand. The company even said that demand for items was higher than it was on a day after Thanksgiving, and that is usually the biggest shopping day of the year. Since the company was not prepared for so many customers, its website crashed for a number of hours. 

From this article I learned that the basic principles of demand also work in real life. As the prices of 'Missoni for Target' significantly dropped, the quantity demanded rose. However, I was very surprised that the demand was as high that it caused crash of Target's website. I also found it interesting that the demand for Target's goods was higher that the demand on the day after Thanksgiving which is known as the biggest shopping day of the year. I am glad that I found this article because it applies to the topic that we are now studying in class, Laws of Demand. Laws of Demand say that as the price rises the quantity demanded drops and as the price drops the quantity demanded rises. The prices of Missoni for Target line show that as the prices drop the quantity demanded noticeably increased. This example helped me to understand this topic.